When Marketing Director Tom Copeland brought in his homemade salsa to the
office on Cinco de Mayo for the firm's potluck lunch, he thought he
was just making a contribution to the collective table. But then everyone
just kept eating it and talking about it – and soon enough, it was gone.
Those who indulged praised the freshness of the salsa's ingredients,
like the home-grown cilantro grown in Tom's backyard, and it wasn't
long before another light bulb went off in Tom's head.
Tom offered to sell 16 ounce jars of the salsa to employees for a contribution
of $7, or $10 if the buyer wanted a special, customized label. Within
a day, 22 orders for the salsa were placed by employees!
Some people wanted the salsa for themselves, and some ordered extra jars
to give to families and friends for Mother's Day. Some wanted extra-spicy
salsa. Tom enlisted his fiancé, Tracie, to make the jars of salsa…as
it turned out, Tom was just the face of the brand, not the chef!
The only problem? In the excitement of the first day's salsa sales,
he had forgotten to tell her about the idea – and the fact that
she now had to make 8lbs worth of her salsa! Lucky for Tom, she was happy to help.
The proceeds were to be donated to the Palm Beach County Food Bank, with
the Law Offices of Craig Goldenfarb matching the salsa sales. In all,
the firm raised $250!
The Palm Beach County Food Bank is our area's centralized location
for food and produce donations. The bank collects millions of pounds of
donated food each year, distributing it throughout the county through
a network of closely-knit community organizations and food pantries servicing
those in need.
Believe it or not, there is a desperate need to feed hungry families in
Palm Beach County – 35 million pounds worth, to be exact. That's
how much food it takes to feed the hungry in our county, which includes
adults, children, and families, who go hungry every night.
To do your part in helping to fight hunger in Palm Beach County, you can
donate food or cash, host a community food drive, or volunteer at the
Palm Beach County Food Bank. Click here to learn more about
volunteering for the Food Bank.
Thanks to ALL who participated by buying salsa! And if you're wondering
what the Marketing Director named his own brand of salsa, we won't
disappoint: he called it "T's Sweet Spankin' Salsa",
and no, unfortunately, it's no longer for sale!
See all of the photos on our Facebook album here: